A few weeks after ABC-Disney, Twentieth Century Fox joins the online content challenge. Therefore, beside popular ABC series like Lost and Desperate Housewives, we’re going to enjoy The Simpsons’ episodes and much more content online, free of charge and 24 hours after it’s been broadcast. Of course some ads will be conveniently placed.

Hollywood Studios have probably learnt the lesson from what happened to the recording industry. They don’t want to let piracy threaten their opulent revenues. Why forcing a series-addicted customer to postpone an appointment, or (worse) to purchase a TiVo which puts advertising revenues in danger? Introducing new chances to watch content is probably a more effective solution.

The upcoming moves in this sector will be interesting to observe. Meanwhile, we already have a winner: the end-user, of course!