When advertisements reach the Super Bowl scene, they’re supposed to push widespread products to the largest audience of the whole year.

Therefore, tech innovations usually run that stage when they’re ready to turn into mass-market wonders.

As far as I remember, a brick-&-mortar content distributor such as Blockbuster has broadcast a Super Bowl ad only once. Well, this year Vizio has shown how its latest TVs can bring both premium video content and web services to the living room. Through the Internet. In a snap.

The rules of the game are definitely changing.